Jan 2013

Dodge Dart Featured in Video Game >

According to Mike Shields with AdWeek, Dodge Goes Back to High School, the Dart is to be featured prominently in Video Game High School Web show.

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense?

That’s what Dodge is aiming for as the official presenting sponsor of Video Game High School 2, the upcoming second season of the underground video hit. As part of that sponsorship, the new Dodge Dart will be featured prominently in the second season of VGHS, a show set in a future when video gamers have become the new sports jocks.

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