Anne-Proffit-HerHighway

Anne Proffit Freelance Contributor>

As a kid, I knew exactly what the new cars were when they appeared on the road and graduated into knowing about race cars. My dad and I used to listen to the Indy 500 on the radio – before it started getting broadcasted – and I loved it! I played hooky to go watch races in high school and spent much of my formative, college career at Lime Rock Park, Bridgehampton and Watkins Glen.

I worked all across the country doing timing and scoring in major motorsports, then got into public relations and editorial and settled in Long Beach shortly after the first Long Beach Grand Prix in 1975 (before Toyota became involved, bless them).  I’ve sold cars, been a service advisor, had my own company selling refinish products to the trade (that’s body shop supplies) and am currently a contributing editor for Race Engine Technology.

How excited or why are your participating with HerHighway Drive Breast Cancer Awareness?

I love the idea of women working together to eradicate breast cancer and to enhance awareness. Traveling with like-minded road warriors to bring awareness to the cause – across the country – allows us to stretch a car’s capabilities as we go from one site to the next and maybe even contribute a car review or two in the meantime. Driving is living; everything else is waiting…

As a woman what features are your favorites in a car?

I’m always keen for a good chassis with excellent feedback and a connection to the road. It doesn’t necessarily have to be the fastest tiger in the automotive jungle (but that sure helps) but it has to be complementary in all of its driving characteristics. From a comfort and luxury standpoint, give me good, supportive seats, remote entry (keeps the nail polish looking good), a navigation system I don’t have to scream at and please, please, not too many blind spots!

What is your proudest social media achievement?

I’m proud of the fact that commercial entities want to pick up my blog on WordPress and publish it (with money heading my way). I’ve got a ton of followers on Facebook, probably more than I need and great interaction with my Tweeps – every day. That’s awfully cool, because most of my followers are people whose company I truly enjoy.

What is your current challenge at work?

Accomplishing something worthwhile every single day. I try to get my major magazine work caught up by 1PM and spend the balance of the afternoon – when I’m not walking Leah the hearing dog – working on blog posts on racing and car reviews.

What is your top advice to other women for social media?

Just let it flow…. and don’t try to force anything b/c it shows.

Be a free thinker, but don’t over-think.  The more you over analyze something, the bigger the risk you are going to have towards yourself and the brand you are working with.

Dream job?

I’ve been working for myself (bitch for a boss) since the mid-80s so I guess I’m living the dream/nightmare. I want to continue to write, to photograph, to chase racing and learn more about the wonderful vehicles that are offered for sale across the United States and the rest of the world, which has cars I really prefer. My ideal job, I suppose, would be a paying gig that would allow me to say what I want, when I want and know that others are actually interested!

What you do to relax?

I go to the desert, where my cell phone doesn’t work, there’s no internet access and I can connect with a good friend, helping her cut, dry and clean lavender for sale. We take walks and fetch sacred white sage, laugh and don’t let the outside world in for our mini-vacay’s together.

Who have you mentored, or/and did someone mentor you in social media to help you get started?

I have always taken new talent under my wing and never held back information that I can share, because we all have our distinct ways of looking at a story. In the cut-throat media business, a little kindness and consideration sometimes comes back to reward you.

Learn more about Anne on twitter, facebook and wordpress