HerHighway’s Editor in Chief Christina Selter, is a nationally-recognized automotive and safety adviser, she has been featured in more than 2,000 national and local newscasts, international press conferences and automobile trade shows around the country.
Her high-energy and confident (almost sassy) demeanor makes her an ideal on-camera personality. She’s a natural born entrepreneur who developed her passion for all things automotive as a teenager, conducting her first engine overhaul at the age of 16.
Christina became the only woman to attain the National Highway Transportation & Safety Administration’s (NHTSA), Society of Automotive Engineers (SAE) certification for VIN verification. In other words, she became classified as a Federally-licensed US new vehicle manufacturer. She has owned and operated her own car dealerships and automotive service facility that specialized in aftermarket customization.
Christina is uniquely qualified to test-drive and review cars, trucks, minivans, SUVs and crossover vehicles, which she does on a regular basis. She was inspired to establish HerHighway.com to empower other women with automotive knowledge and everything along the way.
She loves racing stock car, F1, dragsters and next she will be drifting. She is on a mission to mentor as many women as possible and created the “Drive for Breast Cancer Awareness” annual event.
As a woman what features are your favorites in a car?
Performance, comfort, handling, even how a car sounds.
I grew up lusting for performance. My first car a 1973 Dodge Dart had 340 horsepower I got my first ticket and first accident in that car. It was built like a tank. It was a boy magnet especially when I would smoke the tires. My life lesson was that women with power win, in Drive Breast Cancer event, drive for knowledge.
Why does the auto industry seem like a difficult environment for females?
Automotive business started by men, men ran car companies. After WWII men needed work, economy was booming and service men were schooled in organizational structures that worked…for wars. This structure worked for many years, it also brought to market ‘cars for women’, without truly understanding that women have different concept of car features. Thankfully car companies have discovered one important fact: about 86% of buying decisions for all consumer goods are made by woman, they just let the men write the check (JK). Women are key to a successful automotive industry.
Why do you work in the auto industry?
I have always been fascinated by cars I wanted to be a race-car driver, I wasn’t the best, but what a thrill to be in a race. Today I do race and love every minute.
I was on a quest to learn everything about cars. I was licensed by Department of Transportation (DOT) National Highway Traffic Safety Administration (NHTSA) and Society of Automotive Engineers (SAE) as a New USA Automotive Manufactures; meaning I could build cars affix VIN numbers and was the only women that held that license. I owned and operated a dealership and service facility, then decided to go back to driving. . Honestly can say writing about cars for women is my dream job.
What was your first automotive job?
My driveway with my dad when we rebuilt my ’73 Dodge Dart Sport’s motor, I cracked the engine block. I also learned what a low oil warning light means. Fairly certain my neighbors were not as happy about this learning experience as I was.
What is your proudest professional achievement?
Being honored as one of the “Most Influencial Women in Automotive” by Inforum Automotive Next and of course interviewing some of the most important women in automotive and social media along the way.
What is your current challenge at work?
Not enough hours in the day to accomplish everything.
I have it cars, and meeting the most amazing women along the way. I find the experience being very rewarding to teach someone something about cars and see their eyes light.
What sports or activities did you enjoy in school or/and currently?
I spent spare time working with my church. I also love playing basketball. In high school was told I wasn’t pretty enough to be a cheerleader, but could be on the basketball team. I wasn’t very good at basketball so our team didn’t win much, but boy did I have fun, I didn’t care if I was good I loved being part of a team.
What you do to relax?
Put my feet up, relax and spend time at home with my husband, my dogs Betty and Princess and texting my daughter photos (who’s away getting her Masters Degree in advertising).
Who have you mentored, or/and did someone mentor you in this industry to help you get started?
My mission is to mentor as many women (and men) about automotive as I can.
I can list off the top of my head some amazing people that have helped me along the way in automotive; CEO and President Volvo Cars North America Anne Belec (Retired), Public Relations Volvo Cars North America Dan Johnston (Retired) and Chrysler Group LLC Chris Barman.
Personally I help everyone that will let me; recently we took several young women in social media on a one day road trip to Vegas. First stop to build a team environment was indoor karting then off to Las Vegas Speedway for each of them to go drifting in Lamborghini’s at speeds over 130mpg, by the time we returned home they were all exhausted – welcome to the world of automotive.
I believe what I’m doing with “Drive Breast Cancer Awareness” is a mentoring job to anyone who will listen.