DianeDeCoster

Diane DeCoster Cruis'news Editor in Chief>

Diane DeCoster’s Boss Lady for Cruis’news first cruising experience began on a date with her boyfriend, Dana DeCoster in the summer of 1976! He drove up to the front door in a 1957 Chevy Belair nicknamed Mary Lou. What caught her eye was the color. It was cream over turquoise and she thought it was real cute just like her boyfriend. That day was the beginning of a lifetime of fun for them as she was so impressed with him and Mary Lou that she married Dana the following year.

In the summer of 1995, when Dana merged his love of classic cars with his talent in graphic arts to start Cruis’news, Diane was supportive but had no idea what would get started that summer. The very first night they sold Cruis’news on Woodward Ave, they sold out of issues! For the next 10 years, Dana and Diane worked on the magazine. At first, Diane helped when she could as she still held her day job at United Airlines. In 2005 the workload of managing both jobs became too much and she left United to take on her full time job as “Boss Lady” for Cruis’news.

Being a natural part of Cruis’news means that cruising is a large part of Dana and Diane’s life. For their 30th wedding anniversary, Dana surprised her with a classic of very own. It’s a 1964 GTO convertible and ironically it was in her favorite color combination… cream with a turquoise interior and the car is cute just like her boyfriend, Dana DeCoster, Editor in Chief/Sweeper of Cruis’news.

As a woman what features are your favorites in a car?
The color, speed, and comfort.

Why does the auto industry seem like a difficult environment for females?
I do not see the industry as a difficult environment for females. From my perspective, women are well respected. The people I come in contact  with own automotive related businesses, many are family owned and use a great support system. The men may have the talent, but the women keep the operations going, which make for successful businesses.


Why did you want to work in the auto industry?
I grew up in the motor city and it was all about cars. My parents, grandparents, and all my relatives were working in some capacity at the Big 3. When my husband started his magazine, Cruis’news, it brought back many fond memories. In every neighborhood, there was always “the car”. It was the one with the shiniest chrome, the loudest engine and newest color that would be unique to that model year. That car would become somewhat of a celebrity in the neighborhood because each time it was driven down the street we would stop what we were doing and just look in awe at that baby! Cruis’news brings me back to those days.

When the opportunity came to work full time at Cruis’news I did not hesitate. The environment is always upbeat, positive and fun. Our customers are pursuing their hobby.  They are passionate and extremely creative. I learn from them.

Proudest professional achievement?
When our business moved from the home and we reached 10,000 subscribers.


Current challenge at work?
Introducing a version of our magazine to the internet.


Dream job?
I’m doing it. Every day we receive calls from our readers stating they enjoy the magazine and to keep up the good work!

What you do to relax?
Taking a drive in our 64 GTO convertible on a nice summer/fall night, walking our dogs, reading, going to a Zumba class, shopping, and watching an old movie.