Gina Mom is a Los Angeles-based social media consultant. She’s a Cambodian-American, born in Thailand, first settled in Virginia, but now a bonafide southern California girl who hates extreme temps but loves traveling in climate-controlled vehicles. She graduated from UCLA years ago with a degree in English and a desire to be a writer. She was sucked into the world of social media marketing when just about any writing job she took had something to do with optimized online content, SEO, and social sharing buttons.
She once had her own startup, a social news sharing site that focused on sharing the works of female blogger topics, which gave her a crash course in everything Web 2.0. Upon leaving, she gathered her entrepreneurial experience and applied it towards her current passion, consulting clients on how to market their brands. She’s been a social media manager to top brands, a speaker on emerging topics such as Twitter and Facebook pages, and through it all, an avid sharer of her life’s accomplishments and transparent activities via social media.
How excited or why are your participating with HerHighway Drive Breast Cancer Awareness?
I am beyond thrilled to be a part of such an awesome, innovative way to promote breast cancer awareness. Not only is it an amazing opportunity for me to see the country on wheels but knowing that it will be a combined all-female group effort towards such an important message will undoubtedly make this trip an unforgettable life moment.
As a woman what features are your favorites in a car?
Comfort-ability, ease in handling, and safety/ protection features are the bare bones necessities for me. I need to sit in a car and feel like I belong in it. Having it look smoking hot doesn’t hurt either!
What is your proudest social media achievement?
I’m proud of myself for making the leap and not settling for a job that doesn’t understand nor embrace social media. Considering what a new arena social media still is, I commend any brand that values its growing impact and acknowledges its importance throughout all facets of life.
What is your current challenge at work?
I am a huge perfectionist on the simplest things and I need to change that. Social media has taught me that even real-time mistakes are better than delayed perfection.
What is your top advice to other women for social media?
It’s not an overnight thing to grasp social media and everyday it’s evolving. Never be afraid to ask for help and always define your mentors. It is called “social” media for a reason so always be open to learning, discussing, and sharing your thoughts. And above all, action speaks louder than tweets.
World traveler – philanthropist – and Princess of some nation – these have always been my ‘dream’ occupations when allowed to dream.
What you do to relax?
Reading my Kindle, playing Scramble with Friends on my iPhone, flipping through fashion blogs, and giving my best friends a call just to keep me grounded and supply a few good laughs.
Who have you mentored, or/and did someone mentor you in social media to help you get started?
I think my most successful student would be my boyfriend, @johnharpster. Before he met me, he had no idea what Twitter and Foursquare is all about. Now he’s reaping the benefits of Klout perks and maintains top position on my leaderboard. He’s an example that it’s never too late to learn in life (not saying he’s old or anything, of course not), and that once you embrace it, social media is fun. If anything, you tend to get back as much as you put into it. Every brand ought to know that.