JennGibbs2

Jennifer (Jenn) Gibbs Pacific Rim Public Relations>

Jennifer Gibbs began her professional career in publishing, serving on the editorial staff of Action Sports Retailer magazine, a pioneer in action sports industry-related media and event production/promotion.

Her journey to the field of public relations was a natural outcome of her journalistic skills and understanding of the kind of content media outlets desired to procure.

After many years of agency work with clients like BC Tourism (the official entity of all tourism for British Columbia, Canada), Canadian Pacific Hotels & Resorts, and special project work for the State of California and the British Tourism Authority, Jennifer left her profession to raise two children. Throughout her tenure “at home,” Jennifer continued to create marketing strategy and liaison with media outlets on behalf of various pro-bono clients.

Also, as a native southern Californian, Jennifer is very fluent with the culture, sport and lifestyle of the Action Sports community. Additionally, her son is a nationally-ranked downhill skateboard racing athlete.

Via her relationship with Alex Fedorak as a co-founder of Pacific Rim Public Relations, Jennifer brings a refocused energy and modern voice to the manner in which companies, small and large, communicate to the media and consumer audience.

Who have you mentored / did someone mentor you in this industry to help you get started?
I had a wonderful mentor, Mike Leone, who owned the agency for which I interned after graduating from college.  He was a veteran PR guy with tons of contacts in the airline and travel industries.  He taught me to take a light-hearted approach to business, and value family life above work life.  He gave me wonderful opportunities when I was very much a novice in the industry.

As a woman what features are your favorites in a car?

Well, as a mom, I’d say my main priority is safety, then easy access to music, cup holders, storage areas, as well as maneuverability and visibility — the functionality of a “mom car” on the inside, with the good looks of a “hip chick car” on the outside.

Why does the auto industry seem like a difficult environment for females?

As a new participant in the auto industry, I have yet to experience any real exclusion or bias.  Women bring balance to the industry –- a bit of yin and yang — and help manufacturers broaden their reach.  I think many decision makers in the industry see women as a great resource for what kinds of products consumers want in the marketplace. 

Why did you want to work in the auto industry?

I didn’t particularly seek to work in automotive, but am glad I’ve landed here.  I find the industry exciting in its innovation and quite glamorous.  Participating in the automotive industry has helped me view driving and car selection in a whole new light.  In fact, I think there are many women out there on the cusp of taking a real interest in cars, but feel a bit turned off by the testosterone-driven messaging in the marketplace.

First automotive job?
Currently, as a partner with Alex Fedorak at Pacific Rim Public Relations.  I am enjoying getting to know and work with very established, well-respected automotive journalists.

Proudest professional achievement?
Way back 20 years ago, when my first press release was printed in a national newspaper verbatim.

Current challenge at work?
Helping potential clients understand the value of public relations in this difficult economic climate.

Dream job?
Lottery winner or freelance travel writer living in Paris.

What you do to relax?
Travel, read, yoga, spend time with family and friends.