Patricia “Trish” Serratore Senior Vice President ASE>

Patricia “Trish” Serratore, Senior Vice President for the National Institute for Automotive Service Excellence (ASE).  She is the number two corporate officer that oversees industry relations, marketing and communications for the world’s largest testing and certification organization. As one of ASE’s official spokespersons, she works with the various segments of the automotive industry including vehicle manufacturers, parts companies, trade associations and other groups to enhance industry support for the organization’s entire voluntary technician and parts specialist certification programs. A 23-year veteran of ASE, Trish also oversees corporate initiatives and special industry projects and has a regular presence at the industry’s numerous shows and events.

Before joining ASE, Trish was an account executive for Target Communications, a public relations/advertising agency in the Philadelphia area. She developed and implemented marketing, public relations and advertising activities for such accounts as Dana Corporation, NAPA Auto Parts and other national business-to-business accounts.

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Her career started at Motor Age Magazine, an industry trade journal, as the business editor. While there, she wrote and edited business management and merchandising articles and created a specialty column for the collision repair industry.

In 2010, Trish was named to Automotive News 100 Leading Women in the North American Auto Industry. In 2000, Akzo Nobel selected her as one of the most influential women in the collision repair industry. And in 1994, Trish received the Automotive Hall of Fame’s Young Leadership and Excellence Award for outstanding achievements in the automotive industry. She is a member of the International Motor Press Association, a member of the Certification Network Group and a member of the Women’s Industry Network (WIN).

In her spare time, she enjoys spending time with her husband, Ken Gross, an international automotive writer/journalist, their two children and their 1932 Ford Roadster Hot Rod.

Who have you mentored who did someone mentor you in this industry to help you get started?
My first boss, Stan Stephenson, Editor in Chief of Motor Age magazine was my first mentor. He showed me the ropes in the industry and allowed me to get me feet wet and get to know the industry. He guided me and introduced me to everyone. I have had the opportunity to work with several young women at ASE through the years and am a member of the Women’s Industry Network.

As a woman what features are your favorites in a car?
Heated seats and heated steering wheel!

Why does the auto industry seem like a difficult environment for females?
I haven’t found it to be so, but I know others have. I also think it depends on the job you are in, especially technicians or those in the repair situation.

Why did you want to work in the auto industry?
I was interning a publishing company that produced Motor Age Magazine and I thought it would be a great opportunity to learn about cars, a subject I knew nothing about. It turned out to be a great decision and has led me to an amazing career.

First automotive job?
Associate Editor for Motor Age Magazine.

Proudest professional achievement?
Being recognized by Automotive News as one of their 100 Leading Women in the Auto Industry last year.

Current challenge at work?
Transitioning from ASE to running our non-profit automotive educational foundation, the National Automotive Technicians Education Foundation, NATEF, and fundraising for it.

Dream job?
I have it!

What you do to relax?
Read, do things with my family