Kia and HerHighway Hit the Road >

Kia Motors America (KMA) announced today that it has partnered with, an online site empowering women with bumper-to-bumper automobile knowledge, to supply Kia vehicles for “Drive Breast Cancer Awareness,” a drive event, which aims to raise public awareness around breast cancer. The road trip will start in Los Angeles on September 25, which marks the start of National Breast Cancer Awareness Month.

Kia is deeply committed to supporting HerHighway and the ‘Drive Breast Cancer Awareness’ event which delivers much-needed awareness towards a disease that affects approximately one in eight women in the United States,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our privilege to provide these vehicles that will help HerHighway get the word out about breast cancer.”